Persuasive Business Writing

There's business writing, and then there's effective business writing. Business writing communicates, but effective business writing persuades. Fail to persuade your audience and you've wasted your time in writing the communication in the first place. "Persuasive Business Writing," a course designed by communications consultant and professional writer Allen Cox, can transform you and your entire team into effective written communicators. This is not a grammar and composition course, but instead creates a structural foundation of solid business writing and then takes it to the next level by introducing a toolkit of techniques designed to hook the reader and generate buy-in and even enthusiasm. "Persuasive Business Writing" deals with three basic objectives of business writing: Gain buy-in for a policy or procedure Sell a product or service A call to action You and your team will learn: The key ingredients that differentiate these three basic writing objectives The most effective persuasive writing techniques to use for each objective How to identify and craft key message points Techniques to identify and target your audience so they can relate to your message How to convince your target audience to own the message "Persuasive Business Writing" is available as: An e-book in PDF, complete with practical application exercises and study questions A 6-hour facilitated, on-site class with printed course material, practical application exercises, study questions, and class discussion and constructive critique If the on-site course option is selected, Allen Cox is available to personally facilitate the course or teach train-the-trainer sessions so your own staff can facilitate the course going forward. If you'd like to learn more about how "Persuasive Business Writing" can transform your team's written communications, contact Allen Cox for a free consultation and an information packet that includes a course outline. "Persuasive Business Writing" fits most organizations' business writing needs, but if your business has more industry- or functionally- specific needs, Allen is available to customize the course for your organization. Allen Cox has a career background in business management, marketing and CRM, and today is an independent commercial copywriter and editor, magazine writer, published author, writing teacher and communications consultant whose clients span multiple industries. Contact information: Allen Cox E-mail: allencox@q.com Web: www.allencox.org